Product & Service Naming

Product and service naming encompasses a range of naming initiatives. Beyond just individual products and services, you may need to name an ingredient brand, a family brand, a new platform, a solution suite, or even a concept for research. A savvy naming partner understands that every initiative is unique, every market distinct, and every naming objective different. At Catchword, we take the time to understand you, your project needs, and your unique naming goals.

Are you hoping to define a new category or simply distinguish your offering from competitors’?

Is it important to tie the new name to your portfolio, or does it need to stand apart?

Should the new name communicate a key brand message or create brand intrigue with an abstract concept?

Whatever your objectives, we’ll ensure we’re on the same page and deliver names that address your specific goals.

Recent product and service naming projects include Attain (the new mobile health application from Aetna), Atlas (the new SUV from Volkswagen), FitStation (3-D scanning and printing tech for apparel retailers from HP), and Ursa (an exciting new music streaming service). Check out our Full Portfolio of Product & Service Names for more examples of our work.