Service Type: Naming Strategy

TELUS International

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

RMS Architecture

Naming architecture and product naming for leading risk management solution company

Case Study

PerSe

Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

Indeed

Corporate and product naming strategy for the world’s #1 job site

Juniper Networks

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Freeman

Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products

Roku Express, Premiere, Ultra

Three consumer tech products for the leader in streaming media

Webex

Naming architecture for global leader in web and video conferencing

Trend Micro

Software naming strategy and architectural development for global leader in IT security

Plantronics (now Poly)

Streamlined naming architecture and strategy for a strong masterbrand

Don’t know your Aphesis from your Euphemism?