Press
Media contact: please email Laurel Sutton
Catchword in the News
How to avoid creating culturally insensitive brand names
How Brands Are Built, November 16, 2020
In Latest Report, Clutch Announces 2020 B2B Leaders from California
Clutch, September 21, 2020
The poet who doubles as a professional brand namer
The Hustle, July 15, 2020
What’s in a Name?
Leader's Edge, March 1, 2020
From Disney+ to PB+J, how the plus sign took over the world
Time, February, 27, 2020
Why banking apps and startups suddenly all have human first names
Vox, November 4, 2019
Clutch Highlights the Leading B2B Companies in San Francisco for 2019
Clutch, February 28, 2019
#26: Baby names, influencer culture, and personal branding
BabyNames.com Podcast, February 26, 2019
The November name game: Onomastics and elections
How Brands Are Built, October 26, 2018
Featured Attendee: Maria Cypher
NamesCon Global 2019, October 2, 2018
Ten reasons there are so many “X and Y” brand names right now
How Brands Are Built, September 11, 2018
Top 516 B2B Companies in California Announced for 2018
Clutch, September 5, 2018
Finding that perfect business name is no easy feat
WGLT News, August 22, 2018
A Johnnie on Brand
St. John's College News, June 4, 2018
How to name a product
Collective Hub, August 15, 2017
Brand naming in Silicon Valley is convoluted
Android Headlines, July 24, 2017
13 secrets of professional naming consultants
Mental Floss, July 19, 2017
6 tips for naming your business from a business naming expert
NCR Silver , February 13, 2017
Women in Domaining Profile: Maria Cypher
NamesCon, August 31, 2016
How to Pick the Perfect Name for Your Company
More, February 2016
Verily, I Swear. Google Life Sciences Debuts a New Name
STAT, December 7, 2015
The Name Game: Mark Skoultchi of Catchword
Wordnik, November 5, 2015
Interview with Catchword
Clutch, October 21, 2015
Naming a business in 2015: Trends, challenges, and opportunities
Clutch, October 21, 2015
MegaKega? Megabrew? Beer Merger Plans Launch Corporate Name Game
Reuters, October 14, 2015
How Is Your Brand Handling the New gTLDs?
BrandChannel, September 25, 2015
Why Donald Trump trumps Donald Drumpf
Boston Globe, September 9, 2015
The Weird Science of Naming New Products
The New York Times Magazine, January 15, 2015
Decoding the Subliminal Cues Hidden in SF’s Condo Names
Curbed San Francisco, October 21, 2014
Episode 109: Title TK, 99% Invisible
99% Invisible, April 8, 2014
Duckhorn Files Lawsuit over Duck Dynasty Wines
Press Democrat, January 10, 2014
New Agilent Spinoff Named Keysight Technologies
Press Democrat, January 7, 2014
Is Your Startup Named Right?
Forbes, October 14, 2013
The Pitfalls of the Clever.ly Named Startup
The Wire, July 18, 2013
Baby Name Blues? 10 Apps to Help You Choose
Mashable, April 10, 2013
Chrysler’s new Cherokee more streamlined, more car-like
Toledo Blade, March 24, 2013
How to win the name game
Crains New York, February 11, 2013
The Three ‘Knows’ of Naming Your Product or Business
MarketingProfs, September 19, 2012
Pick simple names for IT products
Pick simple names for IT products, August 29, 2012
Working on a Building
The Oakland Standard, June 11, 2012
How to Pick a Name for Your Business
American Express, May 11, 2012
“We like to say we bring the joy back to naming.”
Business Interviews, November 21, 2011
Economic times defy an easy label
AJC.com, October 5, 2011
The Great Language Land Grab
The New York Times, March 26, 2011
An Interview with Laurel Sutton of Catchword
Georgetown MLC Blog, November 1, 2010
10 Best and Worst Internet Company Names of the Decade
Marketing Profs, December 29, 2009
How Carmakers Play the Name Game
Wired, December 4, 2009
‘Stimulus’ Works Its Way to Madison Avenue
New York Times, April 15, 2009
Next Project for eProject: A New Name
New York Times, November 13, 2007
Dot-com names get dottier
Los Angeles Times, August 29, 2007
Lady Di’s popularity and profitability live on
New York Times, August 27, 2007
The baby’s called what?
The Times, July 31, 2007
The Name Game
Alternative Universe, March 27, 2006
The Name on the Door
Forbes, March 9, 2006
Take My Word For It
Stanford Magazine, November 2005
‘AT&T’ name coming back
Oakland Tribune, October 28, 2005
Catchword strives to be a brand apart
Oakland Tribune, July 4, 2004
What’s in a Code Name?
Network World, April 5, 2004
United creates ‘Ted’ as low-cost carrier
Washington Times, November 13, 2003
K-Y Jelly, we hardly knew ye
Salon.com, May 1, 2003
Successful Start-ups Launch with a Brand
brandchannel.com, July 15, 2002
A Project by Any Other Name
Computerworld, April 15, 2002
URLucky to cash in on dot-com era
Silicon Valley Business Ink, March 22, 2002
Hey, This is What you Get for Free
Fresno Bee, August 18, 2001
Zenfully Yours
Metro (Silicon Valley’s Weekly Newspaper), August 9, 2001
Talk Amongst Yourselves
Food in Canada, August 9, 2001
Lining up for the Dot-Biz Bazaar
Wired, June 18, 2001
Our Names in the News
Agari in The Seattle Times
The Seattle Times, May 21, 2020
Hitachi Vantara and Lumada in Automation World
Automation World, February 25, 2020
Corning Autograde in Automotive World
Automotive World, January 6, 2020
Deem in Business Travel News
Business Travel News, December 4, 2019
Storyscape in Hollywood Reporter
The Hollywood Reporter, October 24, 2019
Intel Adaptix in TechSpot
TechSpot, October 23, 2019
Refresh Relieva in Monthly Prescribing Reference
MPR, October 8, 2019
Dunkin Croissant Stuffers in Delish
Delish, September 27, 2019
Athleticon in CNN
CNN, September 10, 2019
Nature’s Promise in Supermarket News
Supermarket News, August 8, 2019
Cofense in ZDNet
ZDNet, July 16, 2019
URSA in Hypebot
Hypebot, May 28, 2019
Kames Capital in Investment Week
Investment Week, May 13, 2019
Agari in Washington Post
Washington Post, May 1, 2019
Spansive in TechCrunch
TechCrunch, April 10, 2019
Avita in PC Magazine
PC Magazine, March 15, 2019
Gainbridge in Forbes
Forbes, January 31, 2019
Attain by Aetna in USA Today
USA Today, January 29, 2019
Eversana in Illinois Business Daily
Illinois Business Daily, December 20, 2018
F-Secure ThreatShield in CNET Japan
CNET Japan, December 13, 2018
Archer Education in USA Today
USA Today, December 11, 2018
Asana in TechCrunch
TechCrunch, November 29, 2018
Upwork in San Francisco Chronicle
San Francisco Chronicle, October 3, 2018
Plantronics Elara in VentureBeat
VentureBeat, September 24, 2018
FireEye in New York Times
New York Times, August 23, 2018
Arena of Valor in Variety
Variety, June 5, 2018
HP FitStation in Outside Magazine
Outside, May 23, 2018
Hitachi Vantara and Lumada in BOSS Magazine
BOSS Magazine, February 28, 2018
Intel Optane in Gizmodo
Gizmodo, December 20, 2017
Freeman Fuzion in Trade Show News Network
Trade Show News Network, October 13, 2017
Vudu in TechCrunch
TechCrunch, August 22, 2017
Plantronics Habitat in Network World
Network World, July 26, 2017
Corning Valor featured on CNBC
CNBC, July 20, 2017
Intel Optane featured on Curiosity.com
Curiosity.com, May 3, 2017
Upwork in New York Times
New York Times, April 8, 2017
HP WorkWise in TechRadar Pro
TechRadar, February 26, 2017
Clover Health in Bloomberg Technology
Bloomberg Technology, December 7, 2016
Asana on CNBC
CNBC, August 25, 2016
Starbucks Refreshers in the Seattle Times
Seattle Times, July 9, 2016
Versalume in Street Insider
Street Insider, June 28, 2016
Clover Health in Fortune
Fortune, May 20, 2016
Intel Optane in PCWorld
PC World, March 11, 2016
Talix in San Francisco Business Times
San Francisco Business Times, January 11, 2016
Inc. Selects Upwork as One of 10 Best New Company Names
Inc., November 20, 2015
Medallia in VentureBeat
VentureBeat, July 21, 2015
Fitbit mentioned in TheStreet
TheStreet, June 18, 2016
Peet’s Javiva Blended in Alameda Magazine
Alameda Magazine, June 17, 2015
Peet’s Introduces a Fresh Take on Cold Coffee
New York Times, March 24, 2015
Canon Maxify in Digital Trends
Digital Trends, September 23, 2014
Keysight Technologies: Reborn
Microwave Journal, January 14, 2015
Shomi in Brand Channel
Brand Channel, November 28, 2014
Fitbit Surge in Wired
Wired, October 26, 2014
Boku on CNBC
CNBC, October 8, 2014
LiveScribe in All Things D
All Things D, August 14, 2013
Keysight in the Press Democrat
Press Democrat, January 7, 2014
FireEye in the New York Times
New York Times, January 2, 2014
Starbucks Refreshers in Business Daily
Business Daily, September 3, 2013
Corning ClearCurve in SemiAccurate
SemiAccurate, September 4, 2013
Kames Capital mentioned in Money Marketing
Money Marketing, September 2, 2013
BlackBerry Q10 mentioned in DigitalTrends
DigitalTrends, August 27, 2013
Posit Science mentioned on NorthJersey.com
NorthJersey.com, August 23, 2013
Deem mentioned in Diginomica
Diginomica, August 22, 2013
Velocify mentioned in Business Wire
Business Wire, August 22, 2013
FitBit Flex mentioned in PC Magazine
PC Magazine, August 15, 2013
FlyBridge mentioned in TechCrunch
TechCrunch, August 16, 2013
Vudu mentioned in Multichannel News
Multichannel News, August 15, 2013
Race to Nowhere mentioned in the Toledo Blade
Toledo Blade, August 10, 2013
Tealeaf mentioned in Computer Weekly
Computer Weekly, August 14, 2013
Asana mentioned in TechCrunch
TechCrunch, May 1, 2013
Corning Willow Glass mentioned in MIT Technology Review
MIT Technology Review, January 23, 2013