
Press
Media contact: please email Erin Milnes
Catchword in the News

Can rebranding improve a company’s reputation?
CQ Researcher, May 13, 2022

What happened to all the ‘good’ drug names?
Endpoints News, April 12, 2022

Art Basel Announces Name + Directors of New Paris Fair
Ocula Magazine, March 25, 2022

5 Best Branding Specialists in Oakland, CA
Kev's Best, March 21, 2022

Clutch Recognizes 2022’s Outstanding Advertising Leaders
Clutch, March 8, 2022

How to hire a branding agency
UpCity Experts, January 21, 2022

Renaming the company won’t fix Facebook’s image problem
Popular Science, October 22, 2021

A new name won’t fix Facebook
Time, October 21, 2021

How to create a great name for your business or product
Smart Branding, September 1, 2021

Five minutes with Maria Cypher
Transform Magazine, June 7, 2021

The ethics of renaming
Transform Magazine, June 2, 2021

How to avoid creating culturally insensitive brand names
How Brands Are Built, November 16, 2020

In Latest Report, Clutch Announces 2020 B2B Leaders from California
Clutch, September 21, 2020

The poet who doubles as a professional brand namer
The Hustle, July 15, 2020

What’s in a Name?
Leader's Edge, March 1, 2020

From Disney+ to PB+J, how the plus sign took over the world
Time, February, 27, 2020

Why banking apps and startups suddenly all have human first names
Vox, November 4, 2019

Clutch Highlights the Leading B2B Companies in San Francisco for 2019
Clutch, February 28, 2019

#26: Baby names, influencer culture, and personal branding
BabyNames.com Podcast, February 26, 2019

The November name game: Onomastics and elections
How Brands Are Built, October 26, 2018

Featured Attendee: Maria Cypher
NamesCon Global 2019, October 2, 2018

Ten reasons there are so many “X and Y” brand names right now
How Brands Are Built, September 11, 2018

Top 516 B2B Companies in California Announced for 2018
Clutch, September 5, 2018

Finding that perfect business name is no easy feat
WGLT News, August 22, 2018

A Johnnie on Brand
St. John's College News, June 4, 2018

How to name a product
Collective Hub, August 15, 2017

Brand naming in Silicon Valley is convoluted
Android Headlines, July 24, 2017

13 secrets of professional naming consultants
Mental Floss, July 19, 2017

6 tips for naming your business from a business naming expert
NCR Silver , February 13, 2017

Women in Domaining Profile: Maria Cypher
NamesCon, August 31, 2016

How to Pick the Perfect Name for Your Company
More, February 2016

Verily, I Swear. Google Life Sciences Debuts a New Name
STAT, December 7, 2015

The Name Game: Mark Skoultchi of Catchword
Wordnik, November 5, 2015

Interview with Catchword
Clutch, October 21, 2015

Naming a business in 2015: Trends, challenges, and opportunities
Clutch, October 21, 2015

MegaKega? Megabrew? Beer Merger Plans Launch Corporate Name Game
Reuters, October 14, 2015

How Is Your Brand Handling the New gTLDs?
BrandChannel, September 25, 2015

Why Donald Trump trumps Donald Drumpf
Boston Globe, September 9, 2015

The Weird Science of Naming New Products
The New York Times Magazine, January 15, 2015

Decoding the Subliminal Cues Hidden in SF’s Condo Names
Curbed San Francisco, October 21, 2014

Episode 109: Title TK, 99% Invisible
99% Invisible, April 8, 2014

Duckhorn Files Lawsuit over Duck Dynasty Wines
Press Democrat, January 10, 2014

New Agilent Spinoff Named Keysight Technologies
Press Democrat, January 7, 2014

Is Your Startup Named Right?
Forbes, October 14, 2013

The Pitfalls of the Clever.ly Named Startup
The Wire, July 18, 2013

Baby Name Blues? 10 Apps to Help You Choose
Mashable, April 10, 2013

Chrysler’s new Cherokee more streamlined, more car-like
Toledo Blade, March 24, 2013

How to win the name game
Crains New York, February 11, 2013

The Three ‘Knows’ of Naming Your Product or Business
MarketingProfs, September 19, 2012

Pick simple names for IT products
Pick simple names for IT products, August 29, 2012

Working on a Building
The Oakland Standard, June 11, 2012

How to Pick a Name for Your Business
American Express, May 11, 2012

“We like to say we bring the joy back to naming.”
Business Interviews, November 21, 2011

Economic times defy an easy label
AJC.com, October 5, 2011

The Great Language Land Grab
The New York Times, March 26, 2011

An Interview with Laurel Sutton of Catchword
Georgetown MLC Blog, November 1, 2010

10 Best and Worst Internet Company Names of the Decade
Marketing Profs, December 29, 2009

How Carmakers Play the Name Game
Wired, December 4, 2009

‘Stimulus’ Works Its Way to Madison Avenue
New York Times, April 15, 2009

Next Project for eProject: A New Name
New York Times, November 13, 2007

Dot-com names get dottier
Los Angeles Times, August 29, 2007

Lady Di’s popularity and profitability live on
New York Times, August 27, 2007

The baby’s called what?
The Times, July 31, 2007

The Name Game
Alternative Universe, March 27, 2006

The Name on the Door
Forbes, March 9, 2006

Take My Word For It
Stanford Magazine, November 2005

‘AT&T’ name coming back
Oakland Tribune, October 28, 2005

Catchword strives to be a brand apart
Oakland Tribune, July 4, 2004

What’s in a Code Name?
Network World, April 5, 2004

United creates ‘Ted’ as low-cost carrier
Washington Times, November 13, 2003

K-Y Jelly, we hardly knew ye
Salon.com, May 1, 2003

Successful Start-ups Launch with a Brand
brandchannel.com, July 15, 2002

A Project by Any Other Name
Computerworld, April 15, 2002

URLucky to cash in on dot-com era
Silicon Valley Business Ink, March 22, 2002

Hey, This is What you Get for Free
Fresno Bee, August 18, 2001

Zenfully Yours
Metro (Silicon Valley’s Weekly Newspaper), August 9, 2001

Talk Amongst Yourselves
Food in Canada, August 9, 2001

Lining up for the Dot-Biz Bazaar
Wired, June 18, 2001
Our Names in the News

TikTok Effect House in Adweek
Adweek, April 12, 2022

TikTok Effect House in TechCrunch
TechCrunch, April 12, 2022

Bridgespan Group in New York Times
New York Times, April 10, 2022

Intel Arc in PCWorld
PCWorld, March 31, 2022

RBC Vantage Snapshot in MobileSyrup
MobileSyrup, March 10, 2022

Cheez-It Puff’d and Snap’d in Foodsided
Foodsided, February 10. 2022

Caribou in Washington Business Journal
Washington Business Journal, February 2, 2022

Catalent in Nasdaq
Nasdaq, January 20, 2022

Catalent in Investor’s Business Daily
Investor's Business Daily, January 20, 2022

Vuity in BBC News Russia
BBC News Russia, December 14, 2021

Vuity in New York Times
New York Times, December 14, 2021

Vuity on CBS Mornings
CBS Mornings, December 9, 2021

TikTok Creator Next in The Verge
The Verge, December 1, 2021

Caribou in Business Insider
Business Insider, November 18, 2021

Bridgespan Group in New York Times
New York Times, November 15, 2021

Vuity in Nasdaq
Nasdaq, October 30, 2021

Gainbridge in NBA.com
NBA.com, September 27, 2021

Intel Arc in Techradar
techradar, September 9, 2021

Upwork in AdWeek
Adweek, September 3, 2021

TikTok Effect House in TechCrunch
TechCrunch, August 23, 2021

Upwork in New York Times
New York Times, August 13, 2021

Indeed Flex in WhatNews?
WhatNews?, July 12, 2021

RBC Vantage in IBS Intelligence
IBS Intelligence, May 3, 2021

Xilinx Kria in Forbes
Forbes, April 20, 2021

Agari in The Seattle Times
The Seattle Times, May 21, 2020

Hitachi Vantara and Lumada in Automation World
Automation World, February 25, 2020

Corning Autograde in Automotive World
Automotive World, January 6, 2020

Deem in Business Travel News
Business Travel News, December 4, 2019

Storyscape in Hollywood Reporter
The Hollywood Reporter, October 24, 2019

Intel Adaptix in TechSpot
TechSpot, October 23, 2019

Refresh Relieva in Monthly Prescribing Reference
MPR, October 8, 2019

Dunkin Croissant Stuffers in Delish
Delish, September 27, 2019

Athleticon in CNN
CNN, September 10, 2019

Nature’s Promise in Supermarket News
Supermarket News, August 8, 2019

Cofense in ZDNet
ZDNet, July 16, 2019

URSA in Hypebot
Hypebot, May 28, 2019

Kames Capital in Investment Week
Investment Week, May 13, 2019

Agari in Washington Post
Washington Post, May 1, 2019

Spansive in TechCrunch
TechCrunch, April 10, 2019

Avita in PC Magazine
PC Magazine, March 15, 2019

Gainbridge in Forbes
Forbes, January 31, 2019

Attain by Aetna in USA Today
USA Today, January 29, 2019

Eversana in Illinois Business Daily
Illinois Business Daily, December 20, 2018

F-Secure ThreatShield in CNET Japan
CNET Japan, December 13, 2018

Archer Education in USA Today
USA Today, December 11, 2018

Asana in TechCrunch
TechCrunch, November 29, 2018

Upwork in San Francisco Chronicle
San Francisco Chronicle, October 3, 2018

Plantronics Elara in VentureBeat
VentureBeat, September 24, 2018

FireEye in New York Times
New York Times, August 23, 2018

Arena of Valor in Variety
Variety, June 5, 2018

HP FitStation in Outside Magazine
Outside, May 23, 2018

Hitachi Vantara and Lumada in BOSS Magazine
BOSS Magazine, February 28, 2018

Intel Optane in Gizmodo
Gizmodo, December 20, 2017

Freeman Fuzion in Trade Show News Network
Trade Show News Network, October 13, 2017

Vudu in TechCrunch
TechCrunch, August 22, 2017

Plantronics Habitat in Network World
Network World, July 26, 2017

Corning Valor featured on CNBC
CNBC, July 20, 2017

Intel Optane featured on Curiosity.com
Curiosity.com, May 3, 2017

Upwork in New York Times
New York Times, April 8, 2017

HP WorkWise in TechRadar Pro
TechRadar, February 26, 2017

Clover Health in Bloomberg Technology
Bloomberg Technology, December 7, 2016

Asana on CNBC
CNBC, August 25, 2016

Starbucks Refreshers in the Seattle Times
Seattle Times, July 9, 2016

Versalume in Street Insider
Street Insider, June 28, 2016

Clover Health in Fortune
Fortune, May 20, 2016

Intel Optane in PCWorld
PC World, March 11, 2016

Talix in San Francisco Business Times
San Francisco Business Times, January 11, 2016

Inc. Selects Upwork as One of 10 Best New Company Names
Inc., November 20, 2015

Medallia in VentureBeat
VentureBeat, July 21, 2015

Fitbit mentioned in TheStreet
TheStreet, June 18, 2016

Peet’s Javiva Blended in Alameda Magazine
Alameda Magazine, June 17, 2015

Peet’s Introduces a Fresh Take on Cold Coffee
New York Times, March 24, 2015

Canon Maxify in Digital Trends
Digital Trends, September 23, 2014

Keysight Technologies: Reborn
Microwave Journal, January 14, 2015

Shomi in Brand Channel
Brand Channel, November 28, 2014

Fitbit Surge in Wired
Wired, October 26, 2014

Boku on CNBC
CNBC, October 8, 2014

LiveScribe in All Things D
All Things D, August 14, 2013

Keysight in the Press Democrat
Press Democrat, January 7, 2014

FireEye in the New York Times
New York Times, January 2, 2014

Starbucks Refreshers in Business Daily
Business Daily, September 3, 2013

Corning ClearCurve in SemiAccurate
SemiAccurate, September 4, 2013

Kames Capital mentioned in Money Marketing
Money Marketing, September 2, 2013

BlackBerry Q10 mentioned in DigitalTrends
DigitalTrends, August 27, 2013

Posit Science mentioned on NorthJersey.com
NorthJersey.com, August 23, 2013

Deem mentioned in Diginomica
Diginomica, August 22, 2013

Velocify mentioned in Business Wire
Business Wire, August 22, 2013

FitBit Flex mentioned in PC Magazine
PC Magazine, August 15, 2013

FlyBridge mentioned in TechCrunch
TechCrunch, August 16, 2013

Vudu mentioned in Multichannel News
Multichannel News, August 15, 2013

Race to Nowhere mentioned in the Toledo Blade
Toledo Blade, August 10, 2013

Tealeaf mentioned in Computer Weekly
Computer Weekly, August 14, 2013

Asana mentioned in TechCrunch
TechCrunch, May 1, 2013

Corning Willow Glass mentioned in MIT Technology Review
MIT Technology Review, January 23, 2013