Brands shaping the world for a quarter century

We’re very proud of our work and the clients we’ve partnered with, whether from last month or last millennium. Welcome to our full portfolio!

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Adela

(Formerly DNAMx) Emerging leader in medical screening and diagnostics

ALDA

(Formerly ALSSA) Industry trade association for life science products and services

Allergan pHast

Proprietary technology for Allergan that allows for rapid adjustment to eye pH

Allergan Refresh Relieva

Eye drops from Allergan specially formulated to relieve the discomfort of dry, irritated eyes and prevent further irritation

Case Study

Antech KeyScreen

DNA-based PCR test for detection of GI parasites in animals from a leading innovator in veterinary diagnostics

Case Study

Antech LabMate

Line of veterinary point-of-care analyzers to quickly, easily, and accurately assess animal health

Aqualize

Danish company specializing in healthcare IT solutions that increase patient safety and treatment efficiency

Asensia

Dietary supplement that helps boost progesterone levels and improve women’s hormone balance

Case Study

Attain by Aetna

Innovative health and wellness app for Aetna that leverages the power of Apple Watch

Baby360

Health education agency that provides maternity education solutions to healthcare facilities

Brava

Invisible, fast, teeth-straightening technology that delivers a command-performance smile without the hassle of braces or aligners

Candescent Health

Healthcare technology company and its core software product

Canexia Health

(Formerly Contextual Genomics) Innovator in next-generation sequencing and cancer diagnosis

CAQH Direct Assure

Platform that enables healthcare providers to update and confirm their directory information in one place

CAQH VeriFide

Product solution for authenticating the accuracy and completeness of provider information to support credentialing decisions.

Carefree Guideliner

Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs

Carefree Sleepwear

Nighttime version of J&J’s Carefree Pantiliners with the comfort and softness of fine apparel

CareOne

Line of private-label healthcare products for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Case Study

Catalyx

The leader in global automation and process optimization for the life sciences industry

Centrient

Domain name for Centrient Pharmaceuticals, a sustainable leader in antibiotics, statins and anti-fungals

Cisco HealthPresence

Cisco’s tech that enables healthcare specialists to evaluate patients remotely through HD video and medical devices

Clearsense

Cloud-based healthcare data solution provider focused on optimizing value based patient care

Clorox CareConcepts

Clorox’s line of top-quality caregiving products, directly available to consumers

Clover Health

Healthcare tech company that uses analytics to support providers and improve health outcomes for the elderly

Coria

Specialty pharmaceutical company focusing on dermatology products (from Latin "corium," meaning “skin”)

Corning Valor Glass

Corning's revolutionary glass packaging for drug storage and delivery

Counsyl Reliant

Renamed Counsyl's genetic test to determine the risk for hereditary cancers

CSI Brand Architecture

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

Equaline

Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)

Eversana

Merger of six top life sciences companies to form integrated global services platform

Family Paths

Mental health professionals and volunteers focused on helping low-income, multi-stressed individuals and families

Flexterity

Domain name for Flexterity, an online physiotherapy solution designed by experts, families, and patient groups to support children with neuromuscular diseases.

Freeslate

Biotech spin-off that facilitates fast, free-flowing scientific experimentation through information management, later acquired by Unchained Labs

Harmony

Line of sustainable derived natural ingredients to improve performance, efficiency, application, and sensory appeal across a range of beauty industry categories

Case Study

IDEXX Vello

Veterinary healthcare platform that seamlessly connects practices and pet owners via digital tools

Ikena

Renamed Kyn Therapeutics to reflect a broad perspective and understanding of cancer and how to fight it

Inscripta

Gene-editing tech company that puts researchers in control with tools including a family of CRISPR enzymes

Ionic

Name and tagline—"Pure & Simple"—for the new molecular purification system from Purigen Bio

K-Y Sensual Mist

K-Y’s new, fun way to apply lubricant: a sensuous spray

Key2

Exagen Diagnostics’s two genomic tests that identify women at low risk of cancer recurrence