Insights

Somewhere out there, a client just asked their designer to “make the logo bigger.” The designer smiled. They’ve heard this

Catchword has been recognized by Digital Reference as one of the Best Naming Consulting Services in the USA. The recognition

Two teams. Two briefs. One brand. What could go wrong? A lot, actually. And more companies than you’d expect find

A name, the moment it’s chosen, is already carrying instructions. Not literal ones. No embedded mood board or hidden color

A name can become a constraint—or a vessel for growth. How brands respond makes all the difference.

Catchword names spinoffs from NBCUniversal and Rivian plus CapCut's content creation platform for e-sellers

How do you make your brand memorable and trustworthy? Save yourself time, money, and headaches by creating a brand book.

When you need a professional naming agency and how to choose one

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post

Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming

Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

The new nasal spray medication for life-threatening allergic reactions has a nifty name

The new private label grocery brand follows Target's lead 5 years later

A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers

Do your favorite pet names date from 10, 100, or 1000 years ago?