Insights Type: Tips & Guides

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from

You should involve all key stakeholders from the very start of your naming project. Ask yourself, “Who has veto power?”

Some people assume that all naming firms are basically the same. And, that evaluating any two naming firms is as

You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from

Catchword has been in the naming business for ten years, and its founders even longer than that! Consequently, Catchword has

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve