I have a new company name. Now what?

Share

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. We’ve put together a handy-dandy guide to help you launch your new company name.

We’ve divided your name launch into five categories: Legal and Administrative, Marketing and Identity, Internal Communications, External Communications, and Technology.

Check out our guide by clicking the image above, or by clicking here.

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

RELATED INSIGHTS

Practical guidance from Catchword’s 25+ years of naming companies and helping brands find the right URL
09.15.2026
The seven qualities that separate a great band name from a forgettable one, the mistakes to avoid, a step-by-step creative
08.11.2026
A buyer's guide to the leading brand naming agencies, what each does best, and how to match a naming partner
07.04.2026