I have a new company name. Now what?

Share

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. We’ve put together a handy-dandy guide to help you launch your new company name.

We’ve divided your name launch into five categories: Legal and Administrative, Marketing and Identity, Internal Communications, External Communications, and Technology.

Check out our guide by clicking the image above, or by clicking here.

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

RELATED INSIGHTS

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post
02.18.2025
Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming
01.09.2025

Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

11.25.2024