Naming Tip #2: Allow ample time for creating your new brand name


You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process that works best when ample time is spent exploring the vast creative possibilities. Plan ahead and allocate up to six weeks for a full naming process. The more time you allow, the more time your naming firm has to turn over every stone in the search for your perfect name. A good client will give their naming firm sufficient time to do their job, and in return a good naming firm will provide a fantastic range of naming options.

Unfortunately, extenuating circumstances come up, and sometimes you just don’t have a lot of time. Naming specialists can still help – we know how to turn things around quickly if there’s no other option – within reason, of course!

Still, if you have a choice in the matter, don’t put naming off until the last minute. Call your friendly naming specialists as early as you can.

This is part two in a ten-part CatchThis series. Check back every Monday morning for subsequent naming tips. Check out previous Naming Tips here.


Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...
Our take on AI chatbot names and how they reflect our hope for, and fear of, AI