Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?”
If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed
Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin
Forget baby naming books. Look to the Federal government to help name your baby. Really. The Social Security Administration’s Popular
Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the
We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development
Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all
When clients come to us needing a new product or company name for an exciting project, there’s a common situation
