Insights Type: Tips & Guides

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next

02.17.2016

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only

01.21.2016

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that

11.05.2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than

10.28.2015

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a

08.20.2015

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming

08.10.2015

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up

06.18.2015

Don’t know your Aphesis from your Euphemism?