1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that
Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than
At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a
This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming
With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left
This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up
Plenty of companies use numbers in their name: Three Twins Ice Cream, Four Seasons Hotels, Six Flags, Nine West, and
Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates
A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of
This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here A good company name doesn’t
