With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left to wonder which of these new domains are actually important and how to best choose a domain in this new space. Our very own Maria Cypher had the pleasure of weighing in on the forum, which featured 20 other naming experts from around the world.
Somewhere out there, a client just asked their designer to “make the logo bigger.” The designer smiled. They’ve heard this
Two teams. Two briefs. One brand. What could go wrong? A lot, actually. And more companies than you’d expect find
A name, the moment it’s chosen, is already carrying instructions. Not literal ones. No embedded mood board or hidden color
