Insights Type: Tips & Guides

Last week, I discovered Adidas’ new shoe line, Tubular, because they bought a promoted hashtag on Twitter (for a pretty

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers