At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand names…well, we’d have a ton of nickels.
Keeping an eye out for potential hiccups when creating new brand names is not only natural—it’s critical. But it’s also important to know the difference between edgy-but-viable name ideas and serious red flags (like a name that’s too similar to a competitor’s…or means “tiny male genitals” in a relevant language…or forces you to explain the name away when your company wants to pivot or expand. …
