Insights Type: Name Reviews

The new nasal spray medication for life-threatening allergic reactions has a nifty name

The new private label grocery brand follows Target's lead 5 years later

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

What IS happening?!

Why the new name is a safe choice for the Facebook parent

Does the new name cut the mustard?

Global leader in CX Sitel Group has rebranded as Foundever. International naming is tough, but they could've found better.

Kellogg is splitting up, but the name of the co that will house Pringles, Pop-Tarts, and other temptations is not

This Gen Z social app is not for olds like us, but the name's a gas gas gas.

Pepsi's replacement for Sierra Mist may taste great, but does the name shine?