Insights Type: Name Roundups

The annual electronics show provides a bevy of brand names to review. See which hold a charge.

They say imitation is the highest form of flattery.

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood.

December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide...

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client...

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I'm happy to report that the imitation scent industry is alive and well and provides ample fodder for a master's thesis in branding, pop culture, or psychology.

TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword,...

Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few...