Insights Type: Articles

When product or company naming, I can’t tell you how many times a client will ask us for a brand...

This article originally appeared at MarketProfs OK, you’ve bitten the bullet and decided to hire a naming firm for your...

From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the...

A dish by any other name may taste as good (or bad), but when it comes to getting people to...

As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process....

This blog post originally appeared at the DuetsBlog. Colorado is becoming known for being an altered state, and we don’t...

The fast food industry always has some crazy promotion going on, some way of grabbing eyeballs, luring taste buds, and...

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put...

I was delighted that I was asked to contribute a paper to the volume entitled “Onomastics in Contemporary Public Space“....

I confess, I’m a sucker for a portmanteau. There’s just something so satisfying about forming a new word by squishing...