Insights Type: Articles

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers

Here at Catchword, part of the onboarding process is to take the Namer’s Oath, swearing to only use our naming

I’m going to give you 10 original company names and the date these companies were founded. How many do you

Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest

Will a beer colossus by any other name taste as sweet? For the executives preparing a merger worth over $100

This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives.

Yogi Berra may have been one of the game’s most accomplished catchers, but he was without a doubt the most

President Obama officially reinstated Denali as the primary name for the highest peak in North America. In several Native Alaskan

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left

Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality