Service Type: Naming Strategy

Advanced platform for optimizing financial operations and centralizing data management

Powerful Analytics and Ops Management Software for Finance

From financial powerhouse Moody’s, the first risk management platform that integrates supply chain, trade credit, and Know Your Customer

Global leader in designing, manufacturing & servicing infrastructure tech for IT networks from the cloud to the edge

Brand architecture and naming strategy for a leader in molecular diagnostics, part of global life sciences giant Danaher

The first high-sensitivity liquid biopsy test in the US for early lung cancer detection

Line of lightweight, highly packable garments whose innovative insulation tech sustainably delivers warmth and durability

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

Brand architecture, naming protocol, and product naming for analytics software and credit scoring giant FICO (formerly Fair Isaac)

Naming multiple features of the refreshed customer loyalty and rewards program from Canada’s leading bank