Streamlined naming architecture and strategy for a strong masterbrand
Business product naming architecture and strategy for global communications and IT giant
McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts
Naming architecture for iconic jeans brand
Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera
Naming architecture and protocol for Corning’s portfolio of hundreds of products
Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand
Global leader in networking, cloud, and security solutions
(Formerly Research In Motion, RIM) Creator of the first smartphone and its new lines
(Formerly MyFamily.com) Leading genealogy site and its parent brand
