Service Type: Brand Architecture

Juniper Networks

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Freeman

Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products

Storyscape

Naming the completely immersive narrative video game series from FoxNext and three of its lead games

PSI – Where People Meet Potential

"Where People Meet Potential," website headline for global testing leader PSI Services

Roku Express, Premiere, Ultra

Three consumer tech products for the leader in streaming media

Yearli

Family name and naming strategy for a suite of electronic filing solutions with three product options

Webex

Naming architecture for global leader in web and video conferencing

Trend Micro

Software naming strategy and architectural development for global leader in IT security

Plantronics (now Poly)

Streamlined naming architecture and strategy for a strong masterbrand

Nokia

Business product naming architecture and strategy for global communications and IT giant

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