Sustainability company renaming

Specialty products manufacturer Advantage Midstream was helping clean up in the industrial sector by converting major pollution sources, including methane and industrial carbon dioxide, into pure, environmentally friendly everyday products such as mineral spirits, paints, and personal care products. But the company’s name didn’t express this tremendous contribution and the ethos behind it. Catchword was tapped to help rebrand with a new name. We worked closely with the client team to develop an ownable name that communicates all the company offers. ClearShift conveys not only the conversion of potentially harmful chemicals to cleaner products but the environmental shift in thinking behind everything the company does.