B2B Product Naming

Enterprise technology naming for Corning

For the covers of camera phones, video phones, and other handheld devices, you want a display glass as stable, clear, and pure as possible. Corning had perfected a glass that was extraordinary in these respects, and they wanted a name that showcased this triumph. The lotus flower, which roots itself in the muddy bottom of a river or pond while floating above in pristine beauty has long been used in Asian religions as a symbol of unchanging purity in a changing world. And its Asian provenance made it an especially appropriate name for a global product destined for Asian markets (among others).

Client
Corning Lotus Glass
Industry
B2B Tech
Industrial & Energy
Service
Product Naming
LOTUS-GLASS-500x325

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