Mobile Tech Naming

Mobile payment company naming

Mobillcash wanted to rename their company and their new product, which enables consumers to make online payments with their cell phones. Most competitors’ names were boringly descriptive. We went looser, to stand out. Boku, coined from the French beaucoup (meaning “a lot”), got right to an emotional payoff: the feeling of abundance. The extreme shortness and easy spelling of Boku also paid dividends.

Client
Boku
Industry
B2C Tech
Finance & Professional
Service
Company Naming
Product Naming
BokuFeaturedImage2_1800x695

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