Three-peat. Hat trick. Tic Tac Toe. Whatever you call it, maintaining the #1 position for three consecutive years is not easy, but Oakland-based Catchword has been ranked the top naming agency in the world for the third time by Clutch—the leading provider of ratings and reviews for B2B agencies.
‘The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top three for naming agencies from the start,’ Clutch Business Analyst Jenna Seter said.
Based on ‘industry leadership, creative and marketing expertise and client feedback,’ Clutch chose Catchword once again as a top agency for its 2019 report.
‘The whole Catchword team is thrilled to take the lead position for a third year,’ company principal Mark Skoultchi said. ‘We couldn’t be more grateful to our clients for taking the time to share with Clutch such thoughtful, favorable feedback about our work.’
Catchword averaged a perfect five stars across the four categories—Quality, Schedule, Cost, and Willingness to Refer—in 42 reviews from well-known companies such as Corning, NBC Sports Group, PricewaterhouseCoopers, and Plantronics. These consistently high marks, together with the company’s significant market presence, high-caliber clients , and broad portfolio , maintained Catchword’s lead in the burgeoning field of 1,400 agencies that provide naming services. (By comparison, last year 615 agencies were listed in the naming category.)
‘When we founded Catchword 21 years ago, we were the new kid on a fairly empty block,’ co-founder Maria Cypher explained. ‘Now Catchword is a seasoned veteran, but naming has become a very crowded space, so it’s even more satisfying to see our small agency continue to lead the industry.’
Clutch evaluates agencies with an analysis of market presence and overall experience, then uses questionnaires and detailed telephone interviews with vetted clients to assess customer satisfaction. These interviews are summarized in the reviews on the Clutch site.
The client and project details in these reviews—far more illuminating than simple testimonials or star ratings alone—provide valuable, specific insights for potential customers as well as for the Clutch analysts. This format has enabled the Washington, D.C.-based Clutch to become the dominant force in the B2B agency review space.
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