We’re thrilled to announce the opening of two new locations: Catchword Mountain (Denver) and Catchword North (Calgary) to better meet clients where they are and help Catchword manage the new business that has roared back since the pandemic. The new offices and personnel will work on various projects, with a focus on our services extension to brand strategy and visual identity design.
Veteran branding pro Bruno Benedini will lead the Denver office. He’s spent the past two decades working in practically every facet of branding, creating and evolving some of the world’s best-known brands, including Royal Caribbean, MGM Resorts, Cardinal Health, Uber, Mitsubishi, and DuPont. He has managed over 600 projects—for clients seeking a new name, a refreshed visual identity or positioning, or a more organized portfolio of sub-brands. Originally from Rio, Bruno holds dual US-Brazilian citizenship and traveled to more than 50 countries before settling down in Denver with his wife and two dogs. He is fluent in Portuguese and Spanish, and graduated with honors from Berklee College with a dual degree in Business and Acoustics.
The Calgary outpost will be headed by Jaclyn Hesse. Drawing on more than 10 years of international branding and marketing experience, Jaclyn works with clients to hone their strategy and positioning to enable brands to truly stand out. She has worked in-house at FTI Consulting and Ankura and loves leading large B2B re-brands, brand architecture, and brand identity projects. Jaclyn earned her honors BA in Political Studies and International Political Economy from Trent University and is fluent in English and Spanish and proficient in French and Portuguese. Growing up in Costa Rica and living and working in various parts of Latin America, Jaclyn now resides in her native land of Canada with her husband and daughter.
Our East (New York) and West (Oakland) offices are still our hubs, but we’re delighted to greet the new team members from both ends of the Rockies and beyond. Welcome aboard!