Insight Categories: Product Naming

Magellan just announced Triton, their new line of handheld GPS devices. The Catchword team had a lot of fun creating

We’re so happy to see this brand name launched! We worked on this project with Sonic last year and we

If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill

Two of my favorite social networks both have somewhat risky brand names. Yelp is a great tool to share opinions

Samsung is launching a new phone that some are referring to as the “anti-phone.”t This new phone will only have

It seems we misnamed Atkins’ new Simply Good nutrition bars. Hey, it takes a big naming firm to admit that,

The New York Times recently ran a great piece on Vudu . We had a lot of fun working with

Catchword recently helped Magellan create a product name for their new automotive GPS brand. Our goal was to create a