Do you Qflix?


We’re so happy to see this brand name launched! We worked on this project with Sonic last year and we thought the concept was great – DVD-on-Demand in stores everywhere. Finding a product name that captured the idea in a fun way was tough, but we love the final result. It’s so much fun to work on entertainment names! Not that we don’t like naming routers…


Our take on AI chatbot names and how they reflect our hope for, and fear of, AI
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come