We’re so happy to see this brand name launched! We worked on this project with Sonic last year and we thought the concept was great – DVD-on-Demand in stores everywhere. Finding a product name that captured the idea in a fun way was tough, but we love the final result. It’s so much fun to work on entertainment names! Not that we don’t like naming routers…
RELATED INSIGHTS
A+
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
02.15.2022
A
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?
01.17.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
