Navigating with style


Catchword recently helped Magellan create a product name for their new automotive GPS brand. Our goal was to create a name that conveys the premium nature of the voice-operated GPS navigation device.

Maestro has been making a big splash lately and getting some great press coverage. The New York Times had a brief review. It also got a good review a little closer to home, in the San Jose Mercury.


Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...
Our take on AI chatbot names and how they reflect our hope for, and fear of, AI