Navigating with style


Catchword recently helped Magellan create a product name for their new automotive GPS brand. Our goal was to create a name that conveys the premium nature of the voice-operated GPS navigation device.

Maestro has been making a big splash lately and getting some great press coverage. The New York Times had a brief review. It also got a good review a little closer to home, in the San Jose Mercury.


Our take on AI chatbot names and how they reflect our hope for, and fear of, AI
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come