Magellan just announced Triton, their new line of handheld GPS devices. The Catchword team had a lot of fun creating this new product name for Magellan. The name Triton references the son of the Greek God Poseidon as well as a moon of Neptune. In addition to the nice semantic references, the -on ending provides a durable and rugged sound to the brand, both good associations for this sturdy, portable device. Perhaps the most interesting aspect of this project was the international linguistic screening we conducted on our finalist product names. Triton had to perform well internationally because it will be sold across Europe and Scandinavia.
RELATED INSIGHTS
A+
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
02.15.2022
A
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?
01.17.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
