The New York Times recently ran a great piece on Vudu . We had a lot of fun working with the Vudu team. The folks at Vudu allowed us to explore a wide array of fun, edgy naming directions. One of our challenges was to come up with a name that could work for both as a company name and a product name, while conveying the exciting nature of their technology. All this and a short, memorable name to boot! We’re looking forward to Vudu’s launch. Oh, and we can’t wait to buy one — this product is awesome!
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.