Insight Categories: Product Naming
It’s no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two
You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process
Catchword has been in the naming business for ten years, and its founders even longer than that! Consequently, Catchword has
Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve
ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating
On Monday Kickfire publicly launched, effectively lighting a fire under the feet of their MySQL query competitors. Kickfire’s product is
We had a lot of fun developing this new technology name. The client was great to work with and the
We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and
I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the
