We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology.
Vivaty is like Second Life, but better, much much better! It doesn’t require downloading clunky software onto your computer and therefore it isn’t as slow as molasses (ahem, Second Life). Instead, Vivaty is a lightweight application that can be seamlessly embedded in various web and social-networking sites like Facebook and Yahoo.
We got to see and play with a demo of the product while we were working on the naming project. And rest assured that I, Catchword’s resident social networking fiend, will be signing up for my beta Vivaty account ASAP!
Read the great NY Times article here.