We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We’d love to say more, but Ozmo Devices still hasn’t launched publicly. For now, we’re excited that their new name and the fantastic graphic identity will be helping Ozmo get some well-deserved attention.
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.