I’ve Got a New Company Name – Now What? Part 4

By Laurel Sutton

August 26, 2008

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on External Communications. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

  • Develop a plan for communicating with customers, analysts, and other key external influencers.
  • Send customers and partners a letter or postcard announcing the name change (e.g., “We’d like to announce our new identity… same great company, new name.”) Anticipate and address questions such as whether service contracts will be affected.
  • Create a page/link on your company website with rationale for the name change.

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.


  • Share This Story, Choose Your Platform!