Insights

Tips, guides, and commentary on naming, branding, and visual identity plus the latest Catchword news.

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Catchword names spinoffs from NBCUniversal and Rivian plus CapCut's content creation platform for e-sellers
06.25.2025

C2A has tapped veteran namer and Catchword creative director Erin Milnes to serve on the Branding panel for its 2023

07.12.2023

Catchword is delighted to announce the launch of PaperPie, the new brand for Educational Development Corporation’s home business/D2C subsidiary, UBAM

01.10.2023

Happy Holidays! 2022 was a busy year for Catchword! We were grateful to once again work with an exceptional roster

12.19.2022
"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword
04.25.2022
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher.
04.06.2022

For the sixth year in a row, Catchword has been selected as the top naming firm in the world by

03.08.2022

We’re thrilled to announce the opening of two new locations: Catchword Mountain (Denver) and Catchword North (Calgary) to better meet

02.09.2022
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and
01.08.2022
Although we try not to play favorites (we love all our name babies equally), here are the best of the
12.16.2021
Catchword is thrilled to share Allergan's announcement that the FDA has approved Vuity and it is now available by prescription.
12.09.2021
OTTO is a friendly, reassuring name that, like this platform, wraps a lot of value into one streamlined package.
10.16.2021
Catchword is thrilled to announce the launch of PerSe, the new portfolio of sensors that intelligently senses human presence for
10.01.2021

We were delighted to catch Catchword cofounder Laurel Sutton on PIX11 News last night in a story on drug brand

09.25.2021
Long-time client Intel has announced the new Intel® Arc™ Graphics Solutions, which will deliver high performance gaming, immersive visuals, and
08.30.2021

Don’t know your Aphesis from your Euphemism?