Insights Type: Articles

The fast food industry always has some crazy promotion going on, some way of grabbing eyeballs, luring taste buds, and

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put

I was delighted that I was asked to contribute a paper to the volume entitled “Onomastics in Contemporary Public Space“.

I confess, I’m a sucker for a portmanteau. There’s just something so satisfying about forming a new word by squishing

The smartphone is so passé, some say. See also tablets. But that doesn’t mean mobile devices are on the decline.

As naming professionals, we’re always searching for inspiration. Sparks of naming creativity can pop up in the most unexpected places,

CEO of Tesla Motors, Elon Musk, is all over the news these days—and for good reason, because he’s transforming transportation.

This guest post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right,

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with

As basic and universal as it is, something about poop makes us squeamish. And we get it: it’s of unpredictable