Service Type: Product Naming

Great Edventures product naming by Catchword

Great Edventures

GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities

Gustados product naming by Catchword

Gustados

House brand of nacho-cheese tortilla chips for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Crazy 8

Gymboree's line of fashionable, affordable kids’ clothes and retail stores

Dash

Renamed CircumNav and its lead GPS product, which gives drivers real-time traffic data

Deem

Mobile and cloud technology provider for the business travel industry that leverages user preferences and behavior to generate a personalized experience

Case Study

LeapFrog Didj

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Dockers Apparel

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands

Zazz product naming by Catchword

Dr. Bob

Private-label flavored cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Dreamery super-premium ice cream brand logo — named by Catchword Branding for Dreyer’s

Dreamery

Dreyer’s decadent line of super-creamy, super-premium ice creams

Equaline

Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)

Don’t know your Aphesis from your Euphemism?