Well Construction Component Naming
Naming a high-performance liner hanger system for Schlumberger
As the world’s largest oilfield service company, Schlumberger provides an enormous range of products and services to assist with reservoir characterization (e.g., seismic surveys and evaluations of rock formations), drilling, completion, production, and processing.
A critical piece of well completion is the liner hanger system, which is essentially the heart of the well. Schlumberger needed a name for its new high-performance system that combines critical data analyses to enhance efficiency and drilling precision.
XCELIS, Catchword’s name for the liner system, communicates a range of product and market benefits, including drilling excellence, efficiency (via an association with acceleration), capacity and scalability (the name sounds like “XL”), and the ability to excel in the most challenging well environments.