Spin-off company naming

The Silicon Valley office of venture capital firm Weiss, Peck & Greer wanted a company name with less of a stodgy, law-firm tonality. Ideally, the name would sound “science-y” and suggest a fast-moving company that kept pace with Silicon Valley. The board was our toughest crowd initially, but they rallied around Lightspeed. The name differentiated them and put them light years ahead of the pack.