Long-time partner Corning asked Catchword to develop a name for its new glass substrate that enables higher pixel density, a necessity for producing brighter, faster, and more lifelike images in television and computer displays. To build displays that can meet tomorrow’s high-performance expectations (8K resolution!), panel makers need a glass that can remain stable during the high heat and pressure of manufacturing. Like the stars above us, Astra Glass (Astra is Latin for “stars”) is born of heat and pressure to radiate a pure, beautiful light.
Client
Corning Astra Glass
Industry
B2B Tech
Industrial & Energy
Industrial & Energy
Service
Product Naming
