Insight Categories: Product Naming

I was in a 7-Eleven over the weekend and got some coffee. The store near me has a huge self-service

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Thumbing through my wife’s InStyle the other day (I’ve confessed my metrosexual tendencies in previous blogs, so hush) I noticed

Introducing the new Samsung Epix smart phone with a whopping…….wait for it……..2-megapixel camera!!! Guys, if you’re gonna include the term

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

If ever there was a company that could use some help from naming specialists with brand name creation—Dress Barn is

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be