Industry: Lifestyle

Zillio

"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun

Wild Mint company naming by Catchword

Wild Mint

Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products

Automotive naming for Toyo

Versado

Toyo’s line of premium, all-season touring tires, designed for a variety of luxury vehicles

Swashies product naming by Catchword

Swashies

Paper Magic’s line of kids’ stickers that wash off walls with ease

StyleFind

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want

Sprize

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase

Spalding – True to the Game

"True to the Game," tagline for Spalding that has inspired the company for more than a decade

Spalding Infusion

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated

Securest

"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric

Case Study

Quintess

Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places

Don’t know your Aphesis from your Euphemism?