Industry: B2C Tech

Roku Express, Premiere, Ultra

Three consumer tech products for the leader in streaming media

Versalume

Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber

Fitbit Force product naming by Catchword

Fitbit Force

A fitness wristband to be reckoned with, featuring an easy-to-read OLED display

Fitbit Flex product naming by Catchword

Fitbit Flex

Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable

Fitbit Zip product naming by Catchword

Fitbit Zip

Fitbit's simplest wearable fitness tracker -- fast, fun, and easy

Plantronics Backbeat Pro product naming by Catchword

Plantronics Backbeat Pro

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Vivaty company naming by Catchword

Vivaty

Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)

Shomi

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Skyrider company naming by Catchword

Skyrider

Renamed tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing

Scriptive company naming by Catchword

Scriptive

Domain name for Scriptive, a software company and its app that helps people find Christian scripture personalized to their needs

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