Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable


Vrse, a virtual reality film startup, has raised a bunch of money and changed its name to Within, said company founder and music video producer Chris Milk.

“People reading our name often don’t know how to say it, and people who do know how to say it often don’t know how to spell it when searching for it,” Milk wrote. “Turns out these are not great features for a company name.”

Who knew?

Full story at Hypergrid Business