The November name game: Onomastics and elections


How Brands Are Built podcast features Laurel Sutton 6/11/18Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you haven’t seen before. Can the branch of linguistics that deals with names, onomastics, help us predict election results? That is, do some candidates have advantages simply because of their name? …

Full story Erin Milnes - Creative Director, Catchword Branding