With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant Laurel Sutton.
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Naming. What is it good for? An interview with Laurel Sutton of Catchword
With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant Laurel Sutton.
By Jason Mlicki & Jeff McKay
July 8, 2020
Rattle & Pedal
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