Inc. Names Upwork One of 2015’s Best New Company Names

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We just discovered (a little belatedly) that Inc. magazine selected Upwork as one of the 10 best new company names for 2015. It’s one of our favorites, too — and not just because we created it!

What’s in a name? It’s incredibly difficult to sum up your company’s mission in just a few letters. Yet that’s the daunting task founders must face when picking a lasting business name. These recently founded companies manage to captivate and, in some cases, stun users. …
Upwork. When freelancer marketplaces oDesk and Elance rebranded as one company in 2015, the idea was to elevate work. Thus, its new name, Upwork, kind of says it all, right?

 

Inc. com – 10 Best New Company Names of 2015

We just discovered (a little belatedly) that Inc. magazine selected Upwork as one of the 10 best new company names for 2015. It’s one of our favorites, too — and not just because we created it!

Inc. com – 10 Best New Company Names of 2015

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Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and

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