Insights Type: Tips/Guides

Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming...

Everyone loves an epiphany. Unfortunately, expecting an epiphany from a naming process is usually a bad idea. It’s common to...

Don’t be afraid to be BOLD. Distinguish yourself from your competitors; don’t imitate them. You think everyone felt comfortable with...

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from...

Everyone thinks they need the exact dot-com URL for their company name. Some are right, but many are mistaken. Online...

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from...

You’ll always have multiple audiences for your product or company name. At the very least you have your customers and...

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from...

You should involve all key stakeholders from the very start of your naming project. Ask yourself, “Who has veto power?”...

Some people assume that all naming firms are basically the same. And, that evaluating any two naming firms is as...