Insights Type: Tips & Guides

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from

Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research

Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming

Everyone loves an epiphany. Unfortunately, expecting an epiphany from a naming process is usually a bad idea. It’s common to

Don’t be afraid to be BOLD. Distinguish yourself from your competitors; don’t imitate them. You think everyone felt comfortable with

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from

Everyone thinks they need the exact dot-com URL for their company name. Some are right, but many are mistaken. Online

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from

You’ll always have multiple audiences for your product or company name. At the very least you have your customers and