Insights Type: Tips & Guides

Here’s the truth behind what it really takes to succeed as a professional namer.

This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more

At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &

Now is the time of year where you can read about all the top baby names from 2016, and all

Last week, I discovered Adidas’ new shoe line, Tubular, because they bought a promoted hashtag on Twitter (for a pretty

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re