Insights Type: Articles

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of

Last month, after almost 3 years of hemorrhaging money, RadioShack filed for Chapter 11 bankruptcy. Facing growing irrelevancy in the

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada,

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a

Aloha! Here’s your quick PopNamer digest. (For the uninitiated, PopNamer is where we ask you to dub the un-named whatchamacallits