Insights Type: Articles

Say hi to the Catchword team at the International Trademark Association Annual Meeting, booth number 345, and enter our raffle
05.08.2019

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name

04.18.2019
This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more
04.10.2019
Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things
03.14.2019
The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest
11.13.2018

Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you

10.26.2018
The City of Roses has a nose for puns.
08.24.2018

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &

06.26.2018

The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first

05.17.2018

You can accumulate a lot of numbers over 20 years. Our anniversary is fast approaching (Saturday!), so we’ve put together

05.01.2018

Don’t know your Aphesis from your Euphemism?